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| Solomon and Kreklow show off the new look. (Cal Athletics/John Todd/ISI Photos) |
The California Golden Bears men’s basketball team unveiled a
new set of uniforms on Tuesday that were in line with the university athletic
department’s program-wide rebranding venture.
Junior forward Richard Solomon and sophomore guard Ricky
Kreklow modeled the standard home whites and road blues that were designed by
Nike subsidiary Jordan Brand and will debut next season.
Complete with a customized sans-serif typeface, rows of
polka dots down the sides, and a new bear logo featured both on the shorts and
on the back of the jersey as what Nike terms an “aerographic,” the fresh duds
also serve a functional purpose as well.
“When you actually put the jersey on…you can actually feel
that the jerseys are lighter than the jerseys we’ve had in the past,” Kreklow
said in a video released by Cal Athletics.
A customary gold uniform will accompany the blue and white
sets, with a fourth gray alternate set appearing in circulation for the first
time in school history. The team wore
silver uniforms in 2010 for one game to commemorate the 25th
anniversary of the first Air Jordan shoe.
While traditionalist Old Blues may decry the new complexion
of Cal’s sports teams, the modern look is here to stay, and the athletes are in
favor of the changes.
“It’s like a sleek, nice look now,” Solomon said. “I like the new logo, and I like the side
print.”
Two weeks ago, athletic director Sandy Barbour revealed a
restructured visual identity for all 29 of Cal’s intercollegiate programs after
a lengthy two-year collaborative process with Nike.
“We feel we have developed guidelines that
respect Cal's strong tradition and universally-recognized marks,” Barbour said.
“At the same time, we realize that we need to create a look designed to evolve
with our changing world.”
Not everything underwent a makeover. The iconic script Cal will remain firmly in
place as the school’s primary logo.
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