Why the Yorks just don't get it (and never will):
1) The fan in the ad is wearing a blatantly counterfeit '94 Rice jersey, which shows the lack of attention to detail in their marketing department. (That is, unless they're encouraging the purchase of fake merchandise.)
2) They have the nerve to mention the new stadium website in the ad because they plan to announce the raised PSL prices next week. Oh yeah, they're 0-4!
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